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3 tips guaranteed to help you write better headlines

20 Aug

First lets look at some GREAT headlines:

See all HERE

So why do some people always write great headlines? Puns aside here’s some tips for writing good headlines for blogs

  1. Understand that all compelling headlines make an intriguing promise that makes it almost irresistible to its target audience. Understanding the intended audience is key
  2. Study headlines that have been proven to work, and that usually means direct response advertising headlines and top magazines
  3. Most importantly, rather than simply mimicking great headlines, understand why the headline works

Here’s a handy video with 5 handy hints!

Still stuck? Try some of these sure fire winners for easy to write, easy to share blog content. Promise your busy audience easy to digest facts to make their life better!

Who Else Wants a ….Higher Paying Job?

Build a ……Body You Can Be Proud Of

Party Like …. Paris Hilton

What Everybody Ought to Know About ….Writing Great Headlines

Now You Can ……Quit Your Job and Make Even More Money

Here’s a Quick Way to …..Backup Your Hard Drive
The Secret of …..Successful Podcasting

Here is a Method That ….is Helping Homeowners Save Hundreds on Insurance

Thanks Copy Blogger

Why we love: The Fault in Our Stars

12 Jul

The fault in our stars” is a novel about love between two teenagers named Augustus Waters and Hazel Grace- but with a twist, the twist being they both suffer from cancer. It is not a typical story; even though the cancer is a big part of the story-line, the novel still manages to be humorous and uplifting despite the serious themes. “The fault in our stars” explores what it means to be alive and challenges the typical idea of a teenage romance.

TFIOS

So why is “The fault in our stars” a New York Times bestseller?

When searching through different reviews on the novel, we found that most people had a strong attachment to the characters of Hazel and Augustus. One person wrote:

 

‘I felt that when I was reading it I was friends with Hazel and Gus, and that I was with them, sorting out their problems, helping them’.

Another reader, similarly wrote:

‘this book was the total opposite of some sappy love story because of how realistic it is.’

 

Their strong and witty personalities make it easy for readers to relate and connect to them. Hazel and Augustus bring a realistic element to the novel, unlike most other teenage love stories. John Green is able to write in the voice of a teenage girl to create a story that isn’t just a

.bout ‘ordinary teenagers with teenage problems’ but about an extraordinary teenager who faces something much more than the ‘average teenage problems’.

If we could describe the novel in one word, it would be ‘powerful’; another reader shared our feelings:

TFIOS2

‘I loved it because of how powerful it was. How everything in Hazel Grace’s life, she questioned, even if it was something as simple as ‘Why should a person only have breakfast food for breakfast?’

 

The book is able to raise questions that normally wouldn’t even cross our minds. In this sense Hazel is able to present ideas that go beyond the surface and make the reader think outside of the box.  Hazel tells her mum the her t-shirt does not have a pipe on it:

‘It’s a drawing of a pipe. Get it? All representations of a thing are inherently abstract. It’s very clever’

 

Even though The Fault in Our Stars is fiction, the struggles of Augustus and Hazel, are in fact a reality in some people’s lives. The novel has inspired many people around the world, here is an example of just one:

By Louisa Danquah & Steffi Maranan

If you’re interested in dance and music, read this blog….

8 Jul

Before I introduce myself I thought it would be a good idea for you to check out a couple of the upcoming acts for Dance Nation, a free dance and music event on this weekend in Hackney that I’m going to be showcasing in this weeks blog:

Da Bratz (Boy Blue Entertainment)

Iva Lamkum

Who am I? My name is Atakan and I have a decent history with dance. I have performed in a variety of venues including lillian baylis as well as southbank and the place with Dance United which is a charity aimed at young people to encourage them into exploiting their hidden talents and is widely known and respected for their aims and methods of achievement. I have watched loads of performances and have taken part in several workshops in the past and have seen what the audience like and dislike in dance performances as well as workshops.

Through this I can confidently suggest that you as the reader should visit Dance Nation which is being presented by Barbican and is a highly interactive place where people of all ages and abilities can come along to take part in dance with live and entertaining music from all over the world. The event will be held in Gillett Square  and once the great sun sets everyone taking part will take the fun indoors to the award winning jazz venue The Vortex. Outside there’ll be a screening of the eye popping, jaw dropping, oh my god I think I just witnessed something better than subway toppings, incredible documentary called Baraka.

And you thought that was great? there’s also performances from the dancing demons Hackney dance troupes, with their impossible to copy moves,are you mind blown yet, you are? well I really don’t know what to say as international music legends will be performing quality music there too. What if I get thirsty and need a good drink? don’t worry because that’s covered too, beautiful locally brewed ales will be served in the square, so all you really have to do is stop reading this and prepare yourself for 13th of July with free admittance starting at 1:00 pm, don’t miss out on the greatest Saturday of your life.

If you enjoyed this blog well you’ll be happy to know I’m going to make more of these blogs and I can guaran-damn-tee you’ll have a smile on your face each time you read it.

Aside

Reach a million people from your bedroom!

4 Apr

YouTube is the largest growing vlogging site in social media right now. People vlogging their lifestlyes, interests and hobbies can grow on YouTube to build an audience of millions; this can be very effective and get individuals voices heard… for free.

A topic that most people do not like to be involved with, unless they are seated behind a screen; film making and video journalism is one of the most growing features in online social media right now. We believe the main reason that people do not want to create content is because they believe that it cost unbelievable amounts of money that will never be available; little do they know that there is an online community that includes thousands of people whom have made a living out of creating videos in their bedrooms… talking to their webcam. This is not the only route in filmmaking; most youth centres around London are interested in creating and supporting young people to produce short films and journalism videos.

Another issue that young people fear within this subject is that criticism that will feedback from the content they produce. This is a big problem for every film maker, institute and actor; although receiving criticism that you don’t really want, actually builds your confidence to help yourself create better content. On the other hand, positive feedback has to be found and when you find it, it’s great. So have a go, as this is a definite recommendation if you have any free time on your hands and you can get hold a camera… everything deserves a first try.

If you want examples of people who have started a career from the social site YouTube, there are videos linked within this blog showing you their first videos which started their inspiring careers.

Film making is not hard, it does not take a lot of money; just a bit of effort and you’re on your way.

Things I wish I’d Known // Video

11 Mar

#thingsiwishidknown

Royalty free music: Incompetech / Band Camp

I

Good trailers // create tension

Impeccably styled

Genius simple

Say something nice

Do something different with your camera shots

Fourtet / Grimes referenced here also awesome. Oh and anything by Spike Jonze!!!

Bauhaus – fresh ideas from the past

9 Jul

I LOVED this exhibition. GO. I’d heard of the Bauhaus as a super German art school who’d produced Kandinsky, Klee and influenced generation but I never expected to be so blown away by the FRESHNESS of the ideas 80 years on.

In essence Bauhaus were brilliant because the teaching was designed to help artists get into the right frame of mind to be really, genuinely, creative. Initially ( early 1920’s after the 1st WW ) they focused on craft but built relaxation, and exercise into their teaching model. They mixed students with expert technicians and set them briefs like ” rhythm ” and ” contrast ” as well as making sure they knew how to draw and paint to a high standard.

They saw play as a way of helping people find their creative ideas and experimentation was encouraged.

Fabric, architecture, fonts and furniture were seen through the same lens as more traditionally fine art disciplines like sculpture and painting and they made some ‘Zines that look so good it’s mind blowing.

In the 30’s as The Bauhaus got bigger, selling fabrics and furniture to the public and after received funding they set up in a bespoke modernist building, in itself a work of art. Students and masters worked, played and partied together and there are some beautiful, relaxed photos of tutors taken by students that would of been un heard of during my degree ( you were SCARED of tutors ). The parties sound AWESOME, the metal party involved everyone covering themselves in im foil and entering the party down a metal shute… and when i say everyone i mean experimental performance artists, architects and artists… can you imagine the costumes?

What strikes me int he lower rooms is the genuine sense of excitement at being part of this amazing institution at this incredible point in time. There were women in the college too and not just as models… i wonder how many women went to art college in England in the 30s’?

As you come to the end of the downstairs exhibition ( and the 30’s ) advertising and more commerical briefs have been introduced to the students work and there’s more re invention with collages using magazines ( Think Metropolis ), experimental photography and prints.

With the country’s finances in tatters and war on the horizon the school finally breaks up with founding teachers leaving the Bauhaus as an architectural institute with little or no government funding. As I exit the gallery I can’t help thinking what would of happened if Bauhaus had continued at the heady peak of it’s heyday? What would the world look like……

Where : Barbican

When : till 12th August

How much : 2 – 4 -1 with Barbican Freeb

Gallery Admission Prices & Opening Hours
Art Gallery
Standard: £10 online/ £12 on the door
Concessions: £7 online/ £8 on the door
School groups of 10 or more (primary, secondary and sixth form up to age 19): £6
13 – 17s yrs: £6 online/ £7 on the door
Children aged 12 and under: Free

Broadcast from your mobile

12 Apr

Glenn McMahon came in to explain why you’ve got the power to report to a high standard in your hand.

The speed that you get your content online is vital. Eg Genoa 2001 an activist filmed the police beating the activists and in the lack of anyone form the main stream media a citizen created footage now being used as the basis of a film and a successful lawsuit.
During the riots Sky News reporter captured the action with nothing more than the power in the pocket

Why ? We all have phones on us every day. Shoot in one take with no edit and all you need to make it semi pro is an external mic is important, and a reporter and cameraman

TOP TIPS – put it on airport mode to stop your calls coming through
Whats’ happening, who’s doing it and why. Don’t forget your viewer doesn’t know what’s going on your asking questions on their behalf.
Keep it short, multiple camera angles to keep it fresh and good sound quality

If you don’t have these items then use your journo skills : Who, what when where why : I’m here at 10 am in Croydon

Read Glenn’s blog for Vison On HERE

& Our ed teams 1st attempt in the office